Privacy policy

Last updated: 18/08-2025

This Privacy Policy explains how Joule Medical A/S (“we”, “us”, or “our”) collects and processes personal data about visitors to our website (https://jouleaed.com), including individuals who sign up to receive information about our company and investment opportunities.

We take the protection of your personal data seriously and process it in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

1. Data Controller

Joule Medical A/S

Gearhalsvej 1
2500 Valby
CVR no.: 42983179
Email: legal@joulemedical.com

2. Information We Collect

We may collect and process the following types of personal data:

  • Contact information (name, email address, phone number) provided through website forms.

  • Interest information (e.g., that you are interested in investing or receiving updates).

  • Technical data (IP address, browser type, device information).

  • User behaviour on our website via cookies and tracking tools (Meta Pixel, LinkedIn Insight Tag, Google Analytics).

3. Purpose of Processing

We process your personal data to:

  • Provide information about Joule Medical and potential investment opportunities (if you have signed up).

  • Manage and respond to enquiries.

  • Compile statistics and analyse website usage to improve content and user experience.

  • Conduct targeted marketing and advertising on social media and other platforms.

  • Record expressions of investor interest through our website. Data submitted in our pop-up window will be stored in our database. You will then receive a link to Crowdcube to complete the investment process. Crowdcube is an independent data controller for the information you submit on their platform.

We also use cookies and similar technologies for statistics, user experience improvements, and marketing (e.g., Meta Pixel, LinkedIn Insight Tag).

When you first visit our website, you will see a cookie banner where you can choose which cookies to accept. You can change your preferences or withdraw consent at any time.

4. Legal Basis for Processing

Our processing of your personal data is based on:

  • Consent (GDPR Art. 6(1)(a)) – e.g., when you sign up via a form or accept marketing cookies.

  • Legitimate interest (GDPR Art. 6(1)(f)) – e.g., improving our website and marketing our company.

5. Sharing of Data

We may share your personal data with:

  • Data processors that provide systems and services such as hosting, email distribution, and CRM.

  • External partners, if necessary to handle your registration or investment interest.

All third-party service providers that process personal data on our behalf are bound by data processing agreements in accordance with GDPR.

6. Transfer to Third Countries

Some of our processors may be located outside the EU/EEA. Where this is the case, we ensure appropriate safeguards are in place, such as the EU Commission’s Standard Contractual Clauses.

7. Retention Period

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected. Afterwards, it will be deleted or anonymised in accordance with applicable law. Retention periods may vary depending on the type of enquiry and purpose of processing.

8. Your Rights

You have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate data.

  • Request deletion of your data (with certain exceptions).

  • Withdraw your consent at any time.

  • Object to processing.

  • Receive your data in a structured, machine-readable format (data portability).

To exercise your rights, contact us at legal@joulemedical.com.

9. Complaints

If you are dissatisfied with how we process your personal data, you may file a complaint with the Danish Data Protection Agency: www.datatilsynet.dk

10. Changes

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.