Meet Joule
The Next Gen
of AEDs
The Next Generation of AEDs
Developing the world’s smallest, easiest-to-use, and most affordable defibrillator. It’s more than a new product. It’s a new category.
The Next Gen
Every:Minute:Matters
Cardiac arrest is deadly when an AED is too far away, with survival dropping 10% per minute.
Only a fraction of cardiac arrest victims get help in time. The consequence is fatal. Simply because AEDs are too few and too far away.
Putting the power to act in your hands
Affordable
With an expected price at €1000, most can afford their very own AED.
10
%
cheaper than the average traditional AED*
*Joule is expected to cost around 50% less than some of today’s AEDs. Our ambition is to launch one of the most affordable devices on the market - making life-saving technology more accessible and bringing it closer to where help is needed.
OUR Estimated Price
€1,000
Average AED
~€2,000
Built to protect
Made with durable materials, the shell case keeps your Joule protected and ready wherever you take it.
Designed for
ease of use
Designed for ease of use.
Even in challenging situations.
Turn on device
1 – 3
Press the power button to start Joule. From here, voice and light instructions will guide you through every step.
On the path to fit your everyday life
With its compact size and light weight, Joule is being designed for you to bring anywhere - making defibrillation available wherever you go.
At Home
1Most cardiac arrests happen at home*. Joule is being developed to support quick action when seconds matter - where it matters.
On the Go
2With its compact size and light weight, Joule is being developed for easy portability—whether you’re hiking, traveling, or just out and about.
In The Car
3Emergencies don’t wait. Bring Joule along in your car so you’re ready - no matter where the road takes you.
Led by experts. Built for life.
“I’m certain that through the distribution of private AEDs, the chances of fast help will increase and more lives will be saved.”
Dr. Mads Christian Tofte Gregers
PhD, Emergency Medicine
Building with Industry Leaders
We’re not building Joule alone. Experienced partners who’ve made AEDs before are helping with everything from electronics to enclosures. This isn’t just a prototype - it’s a real, regulated device being built to save lives.
Developed by
A world leading expert in OEM defibrillators
German development company specialising in defibrillators with over 25 years experience.
Produced by
The world’s third-largest SMT producer.
Global electronics manufacturer and the world’s third-largest Surface Mount Technology producer.
With Electrodes by
A world leading supplier of defibrillator electrodes
The only supplier whose electrodes are approved as Class 2B under the new MDR regulation.
Notified Body
One of the most recognized notified bodies in Europe
On the path to obtain MDR approval, with active dialog with our Notified Body.
Why Joule?
Features
Joule® AED
Standard AED
Defibrillation
Easy to use
LIghtweight
Affordable
Designed for ordinary people
Milestones on Track
Launch
2027MDR Approval
Final product ready for MDR approval process.
Final Product
Verify and finalise.
2025
Why invest?
World’s Smallest AED*
*We’re on the path to develop the world’s smallest AED.
Strong Forecast & Growth Path
Life-Saving Potential at Scale
Developing an affordable AED is expected to grow the availability of defibrillation significantly.
Massive Market Opportunity
Nothing like the market has seen - a market expected to double from 2022-2032.
Expected unit sales in 5 years from launch
+
0
JOULE
Join our mission. Invest from €100.
We’re building Joule with the people it’s meant to serve. Invest now to help launch the next generation of AEDs - and be part of the journey from day one.
Sign up for the pitch deck and early access.
Joule is pioneering a new category of personal AEDs - entering a fast-growing market while creating an entirely new one. With a finished prototype and a clear path to becoming the world’s smallest, most affordable, and easiest-to-use AED, we’re ready to scale. Surveys show strong public interest in key markets, and detailed growth projections are available in our pitch deck.
All investment information is available once you sign up. You’ll get exclusive access to our pitch deck and full details - and be first in line when the investment round opens.
Crowdfunding lets everyday people invest in startups and share in their growth. Instead of only large investors, anyone can back Joule from as little as €100 - making you both a supporter and a shareholder in our mission.
Our CrowdCube campaign opens for exclusive early access on September 9th for those who sign up, before launching publicly on September 11th.